Clinical Innovation Manager, Carol Read RN/MSC, Takes the First NHS Commercial Product to Market
31 Dec 2014
n 2012, Carol Read RN/MSc, Clinical Innovation Manager , led a small team to develop, brand and commercialise the sunflower cream for Salisbury NHS Foundation Trust, based upon the original formula. The team, developed the brand name My Trusty® and worked with external partners to design suitable packaging to compliment the first four products. Carol’s vision for the NHS was to develop a natural skincare brand, based upon her clinical experience as a registered nurse, coupled with her aromatherapy knowledge and commercial innovation skillset.
Whilst working with the selected cosmetic manufacturer, Carol’s extensive clinical innovator knowledge and experience enabled her to produce a look, in terms of packaging design, which would showcase the uniqueness of the NHS brand to the Beauty, Pharmacy, NHS and wider healthcare market. Following its successful launch in 2012, Carol reported to the Trust that in order to sustain growth and maximise revenue potential, further product lines should be explored. Based upon sound clinical evidence that sunflower oil improves the quality of the skin, Carol suggested this should be incorporated into the new lines. From her market research and experience, she highlighted a niche for natural products such as body butters and face and body oils. Furthermore, and on behalf of the Trust, Carol led the innovation of two new products – My Trusty Body Butter and My Trusty Face & Body oil.
Carol has been recognised as one of the top fifty innovators in Healthcare by the Health Service Journal in 2014 and continues to work as a clinical and digital healthcare innovator.